OUR HISTORY
Over the last 100 years, our company has changed a lot, but one thing has stayed the same, we've continued to create unique small batch sodas that people instantly fall in love with.
Our history is a testament to our dedication, our love, and our passion for good soda.
1933 Jumbo is reformulated and given the name Double-Cola, due to its size. At the time, all major colas in the US were sold 6.5oz bottles. Double-Cola, on the other hand, was introduced in a 12oz returnable bottle
1934 Double-Dry Ginger Ale and Tonic Water are trademarked
1922 Charles D. Little along with partner Joe S. Foster established Good Grape Company to market their newly developed grape soda
1924 Company name changed to Seminole Flavor Company. They developed a new soda called Marvel Cola. As the formula improves, the name is changed/trademarked as Jumbo Cola. In a 7.5 oz. bottle, it is the first beverage to use an Applied Color Label (ACL).
1962 Diet Way is introduced as the diet cola version of Double-Cola
1962 Charles D. Little sells Double Cola to Fairmont Foods Company and distribution expands to Canada, Mexico, and several other international markets
1964 Diet Way is reintroduced as Diet Double-Cola
1953 The Seminole Flavor Company becomes The Double-Cola Company in honor of it’s celebrated cola
1954 The company opens a brand new manufacturing plant and offices just outside of Downtown Chattanooga at the base of Lookout Mountain on Broad Street
1956 SKI Citrus Soda is formulated with natural flavors and is named by long-time employee Dot Myers, who was inspired after a weekend Skiing trip on the Chickamauga lake
1957 Double-Cola is the first major soft drink to be marketed in a 16oz returnable bottle, referred to as the Super-King Size.
1970's Ownership of the company changes hands many times as the distribution and products continue to grow.
1980 K.J. International, Inc., a London-based company, purchases the company and it becomes Double Cola Co-USA
1986 Diet SKI is introduced as the first of many line extensions of the original SKI
1996 Cherry Ski, a crisp cherry-flavored citrus soft drink, is introduced as another line extension to the original Ski, thanks to the efforts of loyal fans in Breese, Illinois
1997 Alnoor Dhanani is appointed President and Chairman of Double Cola Company-USA and remains Chief Executive Officer to this day
1999 Corporate headquarters for The Double Cola Company moves to Market Street in downtown Chattanooga
2011 Double Cola Co-USA changes name to The Double Cola Company to embrace heritage.
2013 The Double Cola Company goes on the road with their Road to Refresh campaign, a summer sampling tour allowing more people to fall in love with SKI and Double Cola products.
2020's Several limited edition flavors of SKI are released, such as Blood Orange, Strawberry Lemonade, and Orange Cream.
2022 The Double Cola Company celebrated 100 years
2024 Due to popular demand, SKI was rebranded to the retro SKI design from the 1970s
